AI illustration · Film coming soon
Product advertisingSwiss watchmaking & visual storytellingAI video & visual creation studio · Switzerland
Your brand deserves
images you’ve
never seen before.
AI advertising films and visuals for businesses in Switzerland. From the first idea to the final image, a director’s eye brings character to your brand.
Studioediting Sàrl · Switzerland · AI films & hybrid production
Creativity & artificial intelligence
Ideas brought to life.
A product to showcase. A brand to feel. A world to imagine. We create films where artificial intelligence serves a purpose: yours.
AI illustration · Film coming soon
Brand filmLeather goods & craftsmanship
AI illustration · Film coming soon
Imagining the impossibleSwiss Alps & imaginary worldsMake precision felt.
Light, metal and detail as the starting point for a product world. A creative direction for a launch or collection film.
Give materials a presence.
Leather, form and gesture suggest a brand story. A direction for a campaign or collection content.
Open a landscape to imagination.
The Matterhorn and a ring of mist explore an impossible world. A creative starting point for a brand or destination film.
Three AI visual concepts, shown as still images while the films are in development. These are independent concepts, not brand commissions. Portfolio films are historical work.
Wil Thirion · Your director
Behind the images,
a director’s eye.
In 2019, meeting Loïc Roch led Wil Thirion to experiment with an AI-written screenplay. The results were inconclusive, but that experience marked the beginning of a journey that continues today with AI Film Studio.
Discover the studio’s story ↗“AI does not replace a director’s eye. It opens up a new creative playground.”
Studioediting · Human-led art direction
What we create
One studio. New possibilities.
AI advertising films
Brand campaigns and commercials, from the first idea to the final film, with bespoke art direction.
Explore AI film production ↗AI advertising visuals
Campaign imagery, brand worlds and product settings for your communications.
Explore AI visual creation ↗Digital content
Short films and adaptations for social media and digital communications.
Hybrid production
Live-action footage, editing, visual effects and AI imagery brought together.
Explore hybrid production ↗Our approach
From idea to screen.
01
Concept
Brief, message, script and creative proposal.
02
Art direction
Visual world, references, storyboard and creative intent.
03
Creation
Generating and selecting shots, with live-action filming where needed.
04
Finishing
Editing, sound, colour grading and delivery formats.
Vision before tools
Experience rooted in filmmaking.
Product precision, the rhythm of an edit, the power of an image: our filmmaking experience shapes our approach to AI.
Murex Men MUC540
Watch film · Historical portfolioWatch on Vimeo ↗
Optima OSL388
Watch film · Historical portfolioWatch on Vimeo ↗
Murex MUL538
Watch film · Historical portfolioWatch on Vimeo ↗
Films from the Studioediting portfolio. These historical works are not presented as AI-generated productions.
The Studioediting experience
Distinctive worlds.
A history of trust.
Watchmaking, luxury, business and culture: historical references from the studio’s productions and collaborations.
- Louis Vuitton
- Audemars Piguet
- Porsche
- Chopard
- Urwerk
- Logitech
- Reuge
- Romande Énergie
References from Studioediting’s history, predating the AI Film Studio offering.
View all references ↗The journal — AI & cinema
A perspective on what’s changing.
Creativity, production methods and art direction: useful insights for your communications projects.
Practical guide
AI video: preparing your campaign brief
Objectives, products, formats and approvals: what to consider before starting your film.
Read the guide ↗Art direction
Three worlds, three creative intentions
Watchmaking, leather goods and the Alps: deciding what to evoke before choosing the tools.
Explore the creative intentions ↗Before we begin
Your questions.
Clear answers.
Some practical guidance to help you prepare your project and choose the right creative approach.
Can you work from our photographs or films?
Yes, after reviewing file quality, available rights and the intended result. Your brand guidelines and references can also inform the art direction.
Will our product remain true to life?
Shapes, logos and lettering are identified at the briefing stage. Where accuracy requires it, we favour real product photography or footage within a hybrid production. Generation alone does not guarantee an exact reproduction.
Can we plan several formats?
Yes. Websites, social media and advertising campaigns may need different lengths and framing. Adaptations are agreed in the quotation and planned from the start.
How do approvals work?
The project is structured around the brief, art direction, tests and finishing. Approval stages and revision rounds are agreed in the proposal.
What budget and timeline should we expect?
These depend on the number and complexity of shots or images, product work and deliverables. Share your deadline and, if possible, a budget range so we can discuss a suitable scope.
How do you approach usage rights?
Supplied materials, proposed tools, people depicted and distribution channels are reviewed during scoping. The agreed usage is set out in the proposal.
Let’s create what’s next
Your next campaign
starts with an idea.
A first conversation
Tell us
your idea.
A product, a campaign or a world to imagine? A few details are enough to get started.
Or email wilthirion@gmail.com ↗wilthirion@gmail.comSwitzerland · Studioediting Sàrl
Legal notice & privacy
Publisher: Studioediting Sàrl, Switzerland. Contact: wilthirion@gmail.com.
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