Three worlds.
Three intentions.
Before generating an image comes a decision: what should it make people feel? The studio’s three concepts explore that question.
The images shown here are AI-created concepts illustrating our offering. They are neither brand-commissioned campaigns nor excerpts from completed films.
Watchmaking: precision as an emotion
Light revealing metal. Framing that gives the dial a presence. The watchmaking concept aims to evoke precision and character. For a real watch, product accuracy should guide the approach: photographing or filming the piece may be preferable to generating it.
Leather goods: letting materials speak
In this second direction, leather grain, stitching and form take centre stage. The light suggests a world of materials and craftsmanship. For a campaign, this intention would then need to be aligned with the brand’s identity and actual products.
Swiss Alps: making room for the impossible
The third concept starts with a recognisable landmark, the Matterhorn, and adds an impossible ring of mist. Geography becomes a creative starting point. The image offers an imagined world, rather than a documentary representation of the landscape.
Choose intent before tools
These three directions call for different stories. A brand should first define its message, audience and what must remain accurate. AI film production, still images and hybrid production are approaches to choose afterwards.
Your next campaign
starts with an idea.
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Tell us
your idea.
A product, a campaign or a world to imagine? A few details are enough to get started.
Or email wilthirion@gmail.com ↗wilthirion@gmail.comSwitzerland · Studioediting Sàrl
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Publisher: Studioediting Sàrl, Switzerland. Contact: wilthirion@gmail.com.
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